PRIVACY POLICY

Your privacy isn’t just protected — it’s designed into every step. This policy explains how your information flows through SOFTBLOOMDAY — from first interaction to final deletion or transfer.

When data enters

Your information arrives with purpose and intention. At checkout, you provide your full name, shipping address, billing address, and email address — only what’s needed to complete your order, verify payment, and coordinate delivery. While browsing, your device’s IP address is automatically recorded. This happens not for profiling, but to help us understand how our site performs across browsers and operating systems — so we can keep it reliable and responsive for everyone.

Why it stays

We retain your data only as long as it serves its original function: fulfilling your order, supporting delivery, and ensuring transaction integrity. Technical data like IP addresses supports passive, functional analysis — never tied to identity or used for behavioral tracking. If you opt in to our newsletter, that choice activates a separate, permission-based channel for updates about new products and promotions. No marketing contact occurs without your clear, affirmative action — and no operational use requires anything beyond what you’ve already shared to complete a purchase.

How it moves

Your information stays within SOFTBLOOMDAY’s operational ecosystem unless a structural change makes movement necessary. In the event of a merger or acquisition, your data may transfer to the new entity — but only to preserve continuity of service and ensure your orders are fulfilled without interruption. We do not sell, rent, or trade personal data with third parties for their independent use. Any external processing — such as payment handling or shipping coordination — is strictly limited to what’s required to deliver your order, under contractual obligations that uphold confidentiality and purpose limitation.

When and how it ends

There is no automatic retention schedule defined in advance — because duration depends on context, not calendar. Once an order is fulfilled and all related support needs are resolved, operational data is no longer actively used. You decide whether it remains stored or is removed. If you withdraw consent for marketing, those records are deactivated immediately. If you request deletion, we act on it without delay — subject only to legal or accounting requirements that mandate temporary preservation of certain transactional records.

Who decides what happens

You decide whether your data is collected for marketing. You decide when to withdraw that permission. You decide whether to access, correct, amend, or delete what we hold. You decide whether to raise a concern or ask for clarification. These rights are yours to exercise at any time:

  • Access your personal information
  • Correct inaccuracies
  • Amend incomplete details
  • Delete data where legally permissible
  • Register a complaint
  • Request further information about how your data is handled

All requests are actioned via direct communication with our team — not through automated forms or gateways. You control the start, pause, and end of your data relationship with us. To act on any of these choices, email cs@softbloomday.com — we respond within 72 hours.